Golf Hats for A Great Cause
PROJECT OVERVIEW
Lost Balls is a branding and web project for a limited-edition golf hat label built to raise awareness for testicular cancer. The goal was to launch a brand that could sell small, sold-out runs of hats from day one, with room to build a following and scale over time. The work spanned identity, patch design, art direction, and a single-page website built to sell.
CLIENT
Lost Balls
YEAR
2024
DURATION
1 Month
TOOLS USED
Adobe Illustrator, Photoshop, Figma, Framer
CATEGORY
Apparel
CHALLENGE
A new brand with no following needed to feel established from the first hat drop, cheeky enough to earn attention, credible enough to be worn. It also had to carry real weight: the cause behind it is serious, even though the brand voice couldn't be. The site itself had a narrow job: introduce the brand and move a small, limited product lineup, with nothing to distract from that.
SOLUTION
The identity leans into golf course color language, greens, sky blue, and cloud patterns, paired with bold statement typography and trendy fonts to give the brand a confident, culture-forward voice. A monoline script logo was designed specifically to embroider well, since that's where the brand lives day to day: on a hat. Patch designs and photographic art direction carried that same tone through to product presentation. On the web side, a minimal single-page layout kept the focus on the brand story and the current hat lineup, no navigation to get lost in, just the story and the drop.
TEAM & COLLABORATORS
Lost Balls Founder
MY ROLE
Graphic Designer
