Natural Deodorant
PROJECT OVERVIEW
Pit Stick is an all-natural, small-batch deodorant company born from founder Andrea's search for a non-toxic, chemical-free alternative. As a brand-new company, it needed a full identity built from the ground up: logo, packaging, and art direction.
CLIENT
Pitstick
YEAR
2020
DURATION
1 Month
TOOLS USED
Adobe Illustrator, After Effects
CATEGORY
Packaging
Health & Wellness
CHALLENGE
The brand needed to feel handmade and personal, true to its small-batch, founder-led roots, while still reading as polished enough to compete on shelf. It also needed to work across a large color palette without losing a cohesive identity.
SOLUTION
The logo and packaging were designed with a feminine, trendy, cosmetic sensibility that leans into a craft, handmade feel rather than a clinical one. A large system of duotone color palettes gives the brand range across scent varieties while keeping every version instantly recognizable as Pit Stick. Art direction carried that same warm, approachable tone through to product presentation.
TEAM & COLLABORATORS
Pit Stick Founder
MY ROLE
Web Designer
PITSTICK Packaging Line Up
PITSTICK Logos in Brand Color Palette
PITSTICK Product Packaging Design and Brand Extensions
PITSTICK Product Label Designs in Color Palette
PITSTICK Logo Animation & Brand Video Art Direction
PITSTICK Tagline & Brand Design Label Elements
Seashell
#FAEBDF
Cocoa Brown
#6A5C56
Powder Blue
#C4E1F5
Slate Blue
#546872
Soft Sage
#D3E6CF
Fern
#5C6D57
Lilac
#CEC2DC
Plum
#665164
Pale Pink
#E6CBDF
Wine
#795564
PITSTICK Color Palette
