Replica Toy Fish

Toy Fish Factory

PROJECT OVERVIEW

Toy Fish Factory is the only company in the world selling miniature replica toy fish. The owner brought me on to revive the brand with a new logo and packaging system built to scale across 20 planned collections.

CLIENT

Toy Fish Factory

YEAR

2018

DURATION

3 months

TOOLS USED

Adobe Illustrator, Photoshop

CHALLENGE

The brand needed a full refresh without losing its niche, collectible appeal, and the packaging system had to work across a wide range of fish species and two very different audiences: adult collectors and kids.

SOLUTION

I designed a new logo and a packaging system split into two directions: a museum gallery-style presentation for collectors, treating each fish like a specimen on display, and a more illustrated, playful approach for child-focused concepts. Both directions shared a consistent brand foundation so the full 20-collection lineup could grow without losing cohesion.