Grill & Dairy Restaurant Branding
PROJECT OVERVIEW
Mule Shack is a grill and dairy concept brand created during a one-day concept sprint at Sticker Mule, where the creative team was tasked with making "anything" tied to the Sticker Mule name. The idea: a roadside-style shack brand with its own identity, menu, and voice.
CLIENT
Sticker Mule
YEAR
2022
DURATION
1 Day
TOOLS USED
Adobe Illustrator, Photoshop
CATEGORY
Restaurant
CHALLENGE
Build a complete, convincing brand concept in a single day, logo, colors, menu, and copywriting, without it feeling like a rushed sketch.
SOLUTION
A navy, cream, and orange palette paired with a combined MS + Shack brand mark gave the concept an established, roadside-shack feel. Trendy typography carried that same energy into the menu, which featured hot dogs named after cities, each one styled with cultural food references from that place. Fun, playful copywriting tied the whole concept together.
TEAM & COLLABORATORS
Sticker Mule Creative Team
MY ROLE
Graphic Designer
Mule Shack Logo Design
Mule ShackMenu Design
Mule Shack Basket Paper Design
Mule Shack Basket Paper Design
Mule Shack Bun Stamp Design
Mule Shack Enviornmental Signage Design
MULE SHACK ORANGE
#DF6F3D
MULE SHACK NAVY
#333D46
MULE SHACK CREAM
#F7F8D2
Mule Shack Color Palette
